Local SEO Process:

The AWC Local SEO Process

Local SEO is Constantly Changing

We Work to Improve & Keep Your Rankings

Google makes over 400 changes to its SEO algorithms every year. It would be challenging and time-consuming for the average business owner to research and react to these changes. While the process below outlines the basic tasks we perform in each phase to improve your local organic rankings. Remember that your package also includes our team adapting to Google’s changing algorithms and doing additional work to your website each month.

Overview of Our Local SEO Process -

Phase One (Months 1-3)

Phase Two (Months 4-6)

Recurring Quarter (Three Month Intervals)

Add On Local SEO Services

GBP Reviews – $50/Month Per GBP Account

GBP Posting – $50/Month Per GBP Account

Backlinking Booster – $300, $600 or $900/Month

Create 3, 4 or 8 new internet pages with content related to main website on verious websites
Create 6, 32 or 48 backlinks in new content within 3, 4 or 8 new pages targeting 3, 8 or 12 onsite pages
Create 5-10 backlinks from DA 20-40 websites to each of the newly created pages
Create contextual links on 3, 8 or 12 target pages that silo to 1, 2 or 3 primary target page(s)

The Details of AWC's Local SEO Process

One of AWC’s core values is transparency. So we always make an effort to outline our processes for potential and current clients. Please review a more in-depth outline of our Local SEO Phase Process if you’re interested. If you have any questions about our process, feel free to schedule an introductory call with a member of our sales team or your Account Manager.

Phase One - Month One

Onsite Service

Perform an initial SEO Audit for your website
Collect login information for your website access and other resources
Setup baseline reports for Keyword ranking
Setup/confirm your Google Analytics, Search Console
Install local optimization software on your website.
Determine focus keywords

Citation Building

Initial audit
Optional : Submit your website and business information to the top 3-4 data aggregators
Check top 5 citations and recommend edits
Collect information for your citations and business listings
Run baseline report and schedule regular reporting
Confirm the name, address, and phone number (NAP) for citation building

Google Business Profile (GBP)

Report setup and initial audit of GBP
Run baseline report
GBP Check-Up

Phase One - Month Two

Onsite Service

Optimize home page and first set of pages
Determine focus keywords
Begin implementing outbound links to high-quality, high-authority (yet non-competitive) web pages
*Number of pages optimized based on package purchased (10, 20, or 40)

GBP

Set up and optimize your Google Business Profile (GBP) account
Research and set the GBP Category strategy
Determine the top 5 focus keywords for Google Maps

Citation Building

Research and set up new business listings

Phase One - Month Three

Onsite Service

Add and verify your social media links
Create a “schema” file for local information and install
Implement the “Same As” schema for your social media pages
Create schema file for reviews
Create schema file for FAQs
Submit your sitemaps (create a sitemap if needed)
Create a strategy for internal links to focus page authority on pages with important keywords
Implement internal links to support the strategy

GBP

GBP Check-Up

Citation Building

Research and set up new business listings

Once Phase One is completed, we recommend you to schedule a review call with your Account Manager. Your Account Manager will review reporting and give you suggestions of things you can do to help us improve your results if needed.

Phase 2 - Month Four

Onsite Service

Fully optimize the next set of pages
Keyword research for the next set of pages
Update keyword ranking reporting systems, review progress to date, and adjust overall strategy as needed
Review PageSpeed and make suggestions or improvements if possible
*Number of pages optimized based on package purchased (10, 20, or 40)

GBP

GBP Check-Up

Citation Building

Research and set up new business listings
Look for erroneous citations and flag them for repair or removal

Phase 2 - Month Five

Onsite Service

Perform a complete audit of your website for technical SEO issues and errors
Check for erroneous disallows
Review your Google Search Console for SEO issues
Begin to reduce SEO errors, starting with the most critical

GBP

GBP Check-Up

Citation Building

Research and set up new business listings

Phase 2 - Month Six

Onsite Service

Review your website and other external web pages for duplicate content
Remove or re-write your duplicate content as needed
Competitor analysis and adjustments
Set up Bing Webmaster Tools and submit the sitemap

GBP

GBP Check-Up

Citation Building

Research and set up new business listings
A GBP Check includes an evaluation of the insights data, a competitive comparison, and one or two edits to signal to Google that your GBP account was recently active.

Once Phase Two is completed, we recommend you to schedule a review call with your Account Manager. Your Account Manager will review reporting and give you suggestions of things you can do to help us improve your results if needed.

Recurring Quarter - Month One

Onsite Service

Optimize a set of any un-optimized pages OR reoptimize a previous set up pages
*Number of pages optimized based on package purchased (10, 20, or 40)

GBP

GBP Check-Up

Citation Building

Research and set up new business listings

Recurring Quarter - Month Two

Onsite Service

Optimize remaining un-optimized set of pages, if any, OR 6 Backlinks
*Number of pages based on package purchased (10, 20, or 40)

GBP

GBP Check-Up

Citation Building

Research and set up new business listings

Recurring Quarter - Month Two

Onsite Service

Competitor analysis and strategy adjustments as needed

GBP

GBP Check-Up

Citation Building

Research and set up new business listings